This pixel then helps you detect when a recipient opens your email.
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The email tracking software attaches an invisible image pixel to outbound emails. What Email Tracking Software Will You Pick?ġ8 Email Tracking Software Plus What Makes Them Greatīefore we can check out the best email tracking software your business should consider, let's examine how the process of tracking works.18 Email Tracking Software Plus What Makes Them Great.Most marketers leverage these email metrics to track their marketing success, according to a Litmus study.īut what kind of email tracking software can you leverage to measure email effectiveness? Most importantly, tracking email metrics like open rate, click-through rate, unsubscribe rate, etc., can help you determine your email marketing return on investment. These email tracking tools provide data that helps you identify the most active people on your list, the content that fuels engagement, and the best times to reach out to them. You also need to know what content elicits responses from your audience so that you can create more of it.Īnd with the help of email tracking software, you no longer have to ask questions like whether a lead is hot, or whether they found your content interesting. At a time when marketers need data to inform email marketing decisions, it's important to capture tracking information such as open rates, locations, clickthroughs, etc.Īnd for this, you need email tracking software.
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